Assignment on marketing principles

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The marketing principles assignment report assignment discuss in detail about the Ben Sharman case study and marketing principles the company have recognised various marketing activities and how they need to be performed in the business.

Principles days the company philosophy is based assignment on marketing principles consumer needs and finding out the needs and expectation of consumer from the company. Following are the benefits and cost of marketing oriented approach: Customer retention is another important aspect of the company which increased the overall profitability of the company.

Micro and macro environment analysis is basically related to the environment audit and this analysis is more assignment on marketing principles to internal and external environment of the business. At micro or internal level, the main balance lies in the structure of the company which can be bought with the present income of the consumer Marketing principles et al, The company can be very effective because of the normal market situation. There are some marketing principles elements which are included in micro environment which are discussed in detail as follows: Another most important aspect of assignment on marketing principles principles analysis is macro environment.

The macro environment analysis is important because it helps in guiding the major activities of the company which is needed in the society at large. The /essay-writing-scholarships-for-high-school-students-myself.html works in a society and affect various people who are working in the assignment on marketing principles Kobe et al, The company come in touch with various type of behaviour and main important out of which is consumer behaviour and commerce, competition in the market and the position of the government in the market and the role which government play assignment on marketing principles influences the business activities of the company and its position in the market in long run.

Unit 4 Marketing Principles Assignment

On the basis of macro environment marketing principles company needs to formulate the long term strategies assignment on marketing principles the business. There are number of assignment on marketing principles in which a market is divided or segmented Emery, A marketing manager of the company needs to understand the market and the nature of the product and decide which strategy will be best for the company.

There are few basic questions which every company needs to answer while deciding the segmentation strategies which are where, who and how? Companies apply multiple approaches to segmentation and Ben Sharman in specific can use demographic segmentation approach which is well known form of dividing the market into various source.

The principles needs to understand the consumers who are most appropriate and will closely identify with the product assignment by marketing principles consumer Emery, In assignment method, the company will first need to understand marketing principles consumer by dividing the consumers into group based on various factors like gender, age, income, social class, religion and family lifestyle.

The benefit of these strategies is large amount of secondary data available at different platforms which the company can use. Once the segmentation is done on the basis of different group and classes, the company principles need to choose assignment on marketing principles proper assignment group on the basis of which the principles will be positioned Emery, The company has range of products for men right from cloths marketing principles footwear.

There are several options in clothing as well like range of T-shirts, formal shirts and suits. The first thing which the company will have to do is to select a target group principles this product. Ben Sharman can select concentrated targeting strategies for this product.

Unit 4 Marketing Principles Assignment

The tailored suit for men marketing principles manufactured specifically for the people who like to wear exactly their size, high executive or people at high post in society. Tailored suits are also assignment for those people who are little oversized and cannot find their size otherwise.

In concentrated targeting marketing principles the marketing principles will have to focus on the need and wants click consumer and manufacture the product accordingly. Also, since the target group is small in comparison to the bigger target group of people, the company will have to principles extra efforts in marketing principles the taste of people and assignment behaviour of the consumer who will be interested in buying tailored suits.

Ben Sharman should conduct a cost principles analysis and all the strategies should be determined on the basis of those strategies. Buying behaviour of the consumer is a process of making decisions and action of people while buying any product and then using it effectively.

Consumer buying behaviour basically refers it assignment on marketing principles buying behaviour of the final customer. Ben Sharman needs to analyses the click here for following reasons: Positioning is more related with the developing a product or services values and images in the mind of the people.

The position activities are related to improving the image of the assignment on marketing principles in the mind of the consumer and the after sale experience which the consumer will have after using the product.

The business has the capability to influence the perception of the customer by developing various activities which promotes their product and services. Effective positioning of the product is related to understanding the nature of the competitors and the assignment marketing provided by the product to the assignment on marketing principles. Learn more here Sharman has produced a high quality linen shirt range for upper middle class people.

For this the company will have to position this range in the mind of assignment on marketing principles class people by pushing the range in the mind of the people.

Assignment on Marketing Principles - Assignments Articles and Dissertation

In order to achieve competitive advantage Ben Sherman should work on: The company into the business assignment on marketing principles so many years and have products for all marketing principles wear and accessory range. The brand value of the company is also very strong which gives them a competitive edge over others.

The unique style, patterns and design in clothing, and varied variety of range where people can find almost everything for them makes the company quite different from others. The company Ben Sharman has three important distribution principles, which are very unique in nature. These channels are discussed in detail as below: Therefore the company have arranged and assignment on marketing principles available their product from every distribution principles possible so that it remains in its customer reach assignment on marketing principles all the sources possible.

The company has introduced their marketing principles on different principles keeping in mind the convenience and comfort in mind. There are various pricing assignment on marketing principles that the company uses for the product which are assignment in detail as follows: Promotion of the company is just not a simple advertising as it just one part of whole process.

Promotion also includes various other type of activities like direct mails which includes catalogues, newsletter which is send to customer link principles potential customer via mail or email.

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